Matty.
Developer Relations leader and community builder
A seasoned leader in Developer Relations, I’m dedicated to unlocking the potential of developer communities and transforming that energy into tangible business outcomes.
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About Me
As a seasoned leader in Developer Relations, I’m dedicated to unlocking the potential of developer communities and transforming that energy into tangible business outcomes.
My background blends technical expertise with strategic vision, enabling me to build and lead high-impact DevRel teams that serve as the bridge between technology companies and the developer communities they rely on.
My approach centers on understanding developers’ needs and challenges, creating resources and tools that empower them to achieve their best work, and nurturing a community where knowledge and support flow freely. By aligning developer success with business objectives, I’ve helped companies cultivate loyalty, spur innovation, and enter new markets.
A recognized industry and community expert, I’ve delivered keynotes at industry conferences, contributed to influential tech publications, and hosted podcasts that delve into the heart of developer relations and tech community building.
Skills/Expertise- Kubernetes
- DevOps
- Product-Led Growth
- Developer Relations
- Infrastructure as Code
- Developer Marketing
Experience
- Led global team of developer advocates, educators, community program managers, and growth specialists
- Launched online developer workshops program to drive user account signup
- Implemented comprehensive metrics program, including trackable CTAs and DevRel Qualified Leads to measure impact of activities on both user growth and account influence
- Collaborated with GTM and sales team to expand usage of Aiven within existing accounts
- Built PLG-focused motion on direct adoption of the Aiven platform, including self-service accounts as well as Product Qualified Leads handed-off to sales team
- Responsible for Self-Service Revenue targets for Direct Adoption
- Keynote speaker at industry and community conferences on the topics of DevOps, Infrastructure as Code, and Cloud Engineering principles.
- Created and launched “Puluminaries” community champion program to recognize and build advocates in the Pulumi user community.
- Engage cross-functionally with the Marketing organization to align community needs/voice with product marketing messaging and initiatives.
- Developed community measurement program to correlate developer advocate actions to community growth, using the Orbit Model.
- Defined concepts and pillars of the Cloud Engineering approach for Pulumi users as well as the larger industry community.
- Responsible for building strategic relationships with executives and key leaders to promote and sell Red Hat’s portfolio of emerging tech products, including cloud, PaaS (OpenShift powered by Kubernetes and Docker), mobile, application development, application and service hosting, business rules management, business process management, content aggregation, data federation, and service integration on-prem or in the cloud.
- Engage as a trusted advisor with senior technology leadership in State/Local public sector agencies around cultural transformation
- Created “Five Elements Assessment” pre-sales tool to drive close of transformational services engagements
- Represent Public Sector Transformation Office at government-focused conferences and panels
- Spoke at industry events worldwide on the topics of DevOps, HumanOps, and others to drive PagerDuty’s values and principles to the larger community
- Authored open-sourced Ops Guides for sharing practices around Incident Response, Operational Reviews, and more
- Focused on results-oriented metrics and measurement of the effectiveness of the Community and Advocacy team
- Met with senior IT leadership at PagerDuty customers and prospects to help share knowledge of good practices around digital transformation and DevOps
- Created and maintained the PagerDuty “Breakathon” event, including infrastructure development, content creation, and event management
- Mentored other members of the Community team on event speaking, industry practices, and content creation
- Worked closely with other groups in the PagerDuty organization, including Product, Marketing, and Sales, to provide a voice of the community
Led the 10th Magnitude practice for Infrastructure as a Service (IaaS), Infrastructure Automation, and DevOps consulting engagements. Work with clients to leverage cutting-edge optimization techniques, tools, and concepts to streamline delivery, eliminate waste, and increase velocity.
Public speaking
A few of my favorite talks. Full list of all my conference talks can be found at speaking.mattstratton.com.
Publications
A selection of some of my published work.
Get in Touch
My inbox is always open. Whether you have a question or just want to say hi, I’ll try my best to get back to you!